Feed content is being constantly distributed via new channels and endpoints every day. More and more, these new channels involve sharing your content in social networks and applications such as Facebook, Twitter and Google Buzz.
Recently, we launched our Socialize service to help you as the publisher distribute your feed via social networks, with the first network being Twitter. If you use Blogger, you can already connect your feed to Buzz via the "connected sites" link in Buzz.
But it's equally important in the social world to make sure your subscribers can also share your feed content easily on these social networks. FeedFlare helps enable this by allowing you to configure links in your feed that promote sharing. You can do this by going to the Optimize tab FeedBurner and choosing FeedFlare, and then of course, adding some flare.
Now, we won't berate you for only doing the "bare minumum," nor do we recommend having "37 pieces of flare" in your feed - but we do think you should express yourself with at least a little flare that helps your subscribers move your content around these social networks a little easier.
To that end, just yesterday we enabled the official "Post to Google Buzz" FeedFlare in our catalog, which easily allows users to repost your content to Google Buzz, and then automatically updates the label with the number of times it was posted.
These links appear as so in your feed (though the exact presentation will vary depending on where your feed is being displayed):
Also included in our official catalog are "Share on Facebook" and others that may be relevant for your audience. If you are an old time FeedBurner user, it may be time to revisit your FeedFlare setup and add some of these new ones.
In addition, if you don't see the FeedFlare you need, you can always develop one using the FeedFlare API which is documented in our FeedFlare Developer Guide.